Social Media Marketing Specialist

Prime Hire Agency is a leading staffing, recruiting, HR, and operations consultancy dedicated to excellence, transparency, integrity, and community impact. We are committed to making impactful work and touching the lives of everyone we engage with, striving to leave them better than before.

We're currently seeking a dynamic and innovative individual for the role of Social Media Marketing Strategist with a proven track record of generating sales and increasing brand awareness.

Specs:

Location - Hybrid (TBD), Lagos
Employment Type - Full Time

Job Summary:

As a Social Media Marketing Specialist, you must have the ability to craft engaging content, stay up-to-date with the latest social media trends, and execute successful marketing campaigns.

Key Responsibilities:

• Develop, implement, and manage social media strategies to enhance brand visibility and drive sales.

• Create, curate, and manage high-quality content across various social media platforms (Instagram, Facebook, Twitter, Tiktok, etc.).

• Monitor and analyze the performance of social media campaigns, making data-driven decisions to optimize results.

• Stay updated on the latest social media trends, tools, and best practices, and incorporate them into campaigns.

• Collaborate with the marketing and design teams to ensure content is informative, appealing, and aligned with the brand’s voice and objectives.

• Engage with the online community, respond to comments and messages, and manage customer relationships through social media channels.

• Utilize analytics tools to track and report on key metrics, providing insights and recommendations for improvement.

• Support other marketing initiatives and projects as needed.

• Other tasks as assigned.

Qualifications:

• Minimum of 1 year of experience in social media marketing, with a strong portfolio showcasing your ability to generate sales and increase brand awareness.

• Proven ability to create compelling content that resonates with target audiences.

• Strong understanding of social media platforms, algorithms, and analytics tools.

• Excellent written and verbal communication skills.

• Ability to work independently and collaboratively in a fast-paced environment.

• Creativity, attention to detail, and strong organizational skills.

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

• Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.

Start Date

• September 2024 (ASAP)`